About Us
WHO WE ARE TODAY
Infront Surfcraft today is proudly owned and operated by Mark Simpson. Following tremendous success in Surf. Life Saving as an elite athlete, Mark purchased Infront Surfcraft in 2011.
One of the best Ironmen in Australia during his competitive years, Mark brings huge experience and firsthand ocean knowledge to continuously develop Infront Surfcraft’s board designs and structures.
Understanding the fundamentals behind board design, sizing, and shaping, they have turned good rescue and racing boards into truly premium craft — fast, stable, robust, and built for the real demands of surf lifesaving.
Based in the Sutherland Shire, NSW, Infront Surfcraft has grown into a dominant and highly respected name within the Surf Lifesaving community, producing competitive, durable craft trusted by clubs, athletes, and lifesavers across Australia.
Our aim is to provide a full range of boards that are built for long-term use, race ready, and designed to perform,while offering exceptional customer service and outstanding value.
So whether you’re a beginner stepping into your first carnival or an experienced lifesaver protecting your local beach, Infront Surfcraft will ensure you get the exact board you need to succeed.
BUILT ON INNOVATION. PROVEN BY GENERATIONS
Infront Surfcraft began on the beaches of Cudgen, New South Wales, in 1995, founded by passionate surf lifesaver Shane McIntosh. Working from a humble farm shed, Shane revolutionised the foam nipper board market with his innovative designs — shaping, routing, and assembling each board by hand.
With an uncompromising focus on durability, strength, and real surf performance, Infront Surfcraft’s early foam boards quickly earned a reputation across the Surf Life Saving community.
Following this strong foundation, Infront Surfcraft expanded into fibreglass racing boards, helping fuel the careers of past Ironmen and Ironwomen like Matt Poole and Courtney Hancock. As Infront Surfcraft boards powered athletes across nipper, junior, and senior ranks, the brand became a trusted name in surf clubs nationwide.
After Shane, Infront Surfcraft passed into the hands of respected surf lifesaving community figures:
- First to Adrian Bursa on the Gold Coast, who continued to grow Infront Surfcraft’s reach.
- Then to John Neilson of Surfers Paradise, who further cemented Infront Surfcraft’s reputation for quality and performance.
- Later to Martin Lang, former Australian Rugby League player based on the Gold Coast
In 2011, Infront Surfcraft was purchased by Mark Simpson ‘Simmo’ — an elite athlete with deep roots in Surf Life Saving.
Bringing fresh energy, surf racing experience, and a genuine passion for the sport, Simmo evolved Infront Surfcraft’s product range to deliver even greater innovation, customisation, and real surf performance — ensuring Infront Surfcraft continues to meet the demands of today’s competitive athletes, clubs, and lifesaving patrols.
Today, proudly based in the Sutherland Shire of New South Wales, Infront Surfcraft remains fiercely committed to producing boards that are built for real surf, built for real challenges, and built for those who know quality matters.
Our Journey
1995-2000s
- Infront Surfcraft founded by Shane McIntosh at Cudgen, NSW
- Expansion into fibreglass Surfcraft
- Early State Champions powered by Infront Surfcraft foamies
2001- Mid 2000s
- 2001: Infront Surfcraft passes to Adrian Bursa (Gold Coast)
- Mid 2000s: Infront Surfcraft passes to John Neilson (Surfers Paradise) before being purchased by Martin Lang (former Australian Rugby League player based on the Gold Coast)
2011 - 2024
- Mark Simpson purchased Infront Surfcraft, bringing elite athlete-driven innovation and passion.
- Launch of SC-Max Construction — redefining premium surf craft performance
Today: Proudly supporting lifesaving clubs, patrols, and athletes across Australia
– Mark “Simmo” Simpson
“For me, it’s not just about making great boards — it’s about backing the lifesaving community that’s backed me all my life.”